Muja

Insight, like instinct

Real-time customer truths,
without the cost or chaos of traditional research.

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Why brands still fly blind Market research takes months
and bleeds budgets

Spreadsheets of stale survey data. Focus groups that cost five-figure sums yet miss the point. By the time insights arrive, the market has already moved on. People need decisive intelligence in minutes, not quarters – and at a price that makes experimentation possible.

Muja® rewrites the rules

Always-on access

Invite your persistent AI personas – ‘Muses’ – back whenever you need them. No recruitment, no reconvening, no personality drift.

Numbers & Nuance

Up to 300 interviews – 3,000 Muses each month: survey-level sample size paired with the narrative richness only conversations deliver.

Time to insight

Months collapse into minutes. Ask a question today; act on the answer before your competitors even schedule fieldwork.

Summon your Muses

A permanent panel of AI personas grounded in behavioural data and built to deliver sharp, actionable insight on demand.

  1. Frame your objective

    Define the audience or scenario just as you would when recruiting a traditional group. Describe your target customers, stakeholders, or decision‑makers in simple language.

  2. Share your ideas or questions

    Upload or outline the concepts, strategies, or messages you want to explore - anything from product ideas and pricing to sensitive policy proposals or internal comms.

  3. Muja's Muses respond at scale 

    Muja summons diverse AI personas grounded in psychology and digital behaviour patterns. They discuss, challenge, and react as real participants would - without groupthink, scheduling conflicts, or social desirability bias.

  4. Analyse rich, narrative insights instantly

    Instead of waiting for transcripts and manual coding, Muja delivers themes, quotes, and sentiment analysis in real time. You get both the qualitative "why" and the patterns behind customer behaviour.

  5. Iterate and explore alternatives effortlessly

    Want to test a revised message or a new pricing angle? Rerun the simulation immediately. No new recruitment. No additional costs. Just deeper understanding at speed.

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Business Types

Entrepreneur

Validate your vision before you burn cash

Stress-test concepts, packaging, or pitch decks in moments. Discover whether customers care before you spend a penny on production or ads.

SME

Big-brand insight on an SME budget

Test messaging, iterate UX, and price confidently—without the five-figure agency bill. Muja® frees cash for growth while slashing decision time.

Enterprise

Board-level certainty at global scale

Run simultaneous focus groups across continents, then zoom in on a single niche market in minutes. Align product, comms, and CX with one always-on source of truth.

Proof in numbers

99 % reduction in
per-interview cost

Expensive project cost to low cost monthly subscription

>99 % faster project
turnaround

12-week study → within the hour insight

24/7 availability

No calendars, no time-zones – just answers

Managed Service

White-glove insight delivery by Muja® strategists

  • Dedicated research partner
  • Tailored study design & moderation
  • Executive debrief workshop

Self-Serve platform

Hands-on control for research power-users

  • Instant persona creation
  • Interactive dashboards
  • Scalable team seats

Brands that trust us

Features

Spreadsheets of stale survey data. Focus groups that cost five-figure sums yet miss the point. By the time insights arrive, the market has already moved on. CEOs, CMOs and brand managers need decisive intelligence in minutes, not quarters – and at a price that makes experimentation possible.

Summon your Muses in minutes

Create AI personas grounded in psychology and actual behavioural data, not self-reported data. Define and interview your audience in minutes, not weeks or months.

Interview based insights at scale

Run hundreds of interviews to uncover themes, contradictions, and narratives in real time.

Always-on research platform

Access insights whenever you need them, whether that's over your morning cornflakes or your evening glass. Replace slow & expensive focus groups with always-on AI qualitative research tool.

Real-time data analysis

Get instant insights from your research data with AI-powered analysis that identifies patterns and trends as they emerge.

Custom audience targeting

Define precise audience segments and create targeted research campaigns that deliver the insights you need most.

Advanced reporting

Generate comprehensive reports with visualizations, key insights, and actionable recommendations for your stakeholders.

Enterprise security

Bank-level security and compliance features to protect your research data and ensure regulatory compliance.

Global scalability

Conduct research across multiple markets and languages with our global infrastructure and localized capabilities.

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Use Cases

Muja is an AI market research platform and simulation engine that gives you rapid, narrative‑rich insights. Whether you’re pressure‑testing a strategy or validating a new product, Muja reveals how real people will react -before you spend time or money.

Core Research Functions

Everything you can do with traditional focus groups

Explore emotional or cognitive drivers that shape decisions.

Simulate audience diversity and risk to stress‑test your assumptions.

Test campaigns, concepts, and communications.

Map customer journeys and identify moments of friction.

Diagnose brand perception, CX, or UX issues early.

Access hard‑to‑reach audiences instantly with your Muses.

Test pricing strategies across different market segments.

Advanced Simulation & Strategic Testing

Everything you can do with traditional focus groups

Interview future or lapsed customers to anticipate adoption barriers.

Run “What if?” post‑mortems to forecast alternative outcomes.

Simulate hard to or impossible to reach audience e.g. VCs, Healthcare professionals, patients, lawyers, or regulators to explore reactions to proposals or policies.

Forecast backlash, apathy, or excitement before a public release.

Diagnose brand perception, CX, or UX issues early.

Battle‑test messaging against resistance to refine persuasion strategies.

Gain insight into your own internal politics and organisational dynamics.

Roles & Audiences

Everything you can do with traditional focus groups

C‑Suite / Business Leaders

Pressure‑test strategy, narrative, and risk; gauge investor or staff reactions to pricing shifts or vision decks.

Marketing Managers

Explore emotional resonance and clarity before campaigns go live.

UX or Service Designers

Find friction points and unmet needs across journeys; design for edge cases and human quirks.

Policy or Advocacy Leads

Model public reaction to policy or social change; forecast support or backlash.

Investors / Strategists

Simulate customer behaviour and founder trust to test adoption triggers and exit potential.

Researchers / Insights Leads

Run large‑scale focus groups with Muse interviews to explore emotional, cognitive, and behavioural drivers.

Product Managers

Test features, value propositions, and user flows before launch.

HR / People Leaders

Run internal comms past staff‑like Muses to uncover cultural tensions or morale risks.

Comparison

Traditional Focus Groups

Muja Focus Group Simulation

Recruitment

Time‑consuming recruitment and scheduling with limited availability

Instant audience creation using AI personas grounded in behavioural data

Speed of insights

Weeks or months to organise, run, and analyse

Minutes to set up and receive narrative‑rich insights

Scale

6–12 participants per session

Hundreds of interviews and personas.

Diversity of voices

Often limited by geography and recruitment bias

Access hard‑to‑reach perspectives and diverse global viewpoints

Bias & groupthink

Social pressure and facilitator bias can distort results

Independent AI personas reduce bias and provide consistent, candid feedback

Iteration

Expensive and slow to rerun studies

Effortless re‑runs -adjust scenarios or messages and test again instantly

Cost efficiency

High cost for each session

Far more affordable at scale

Use across funnel

Primarily mid‑ to late‑stage testing

Supports strategy (“why”) and execution, from concept to collateral

Alignment Validated to prove it works and
built to earn your trust

Does it work? Yes - independent research proves it.

Stanford University demonstrated that AI agents, when trained with the right data, can reliably simulate human choices with an 85% success rate. We replicated their study using Muja and achieved an even higher score of 89% alignment -clear evidence that Muja’s insights reflect real-world human judgement.

Better decisions start here.

With proven validation against independent academic research, rigorous double-blind studies, and alignment with real-world outcomes, Muja gives you the confidence to act faster and with fewer costly testing cycles.

Why use human data as a benchmark at all?

Because that’s the reference point businesses know. Focus groups, while familiar, are imperfect snapshots - opinions shift, facilitators influence outcomes, and results can drift over time. Muja starts by replicating what you trust today, then goes further: removing bias, maintaining consistency, and offering scalable, repeatable insight that traditional methods cannot match.

Benchmarked for trust across 100+ double-blind studies.

Muja is built to earn your trust. We are a team of experienced researchers and engineers who are dedicated to building a product that is trusted by brands like you.We tested Muja against over one hundred traditional focus groups and market research datasets, asking a simple question: Would you, as the decision maker and your business have made the same decision using Muja? The answer, across categories, was overwhelmingly yes - 92% alignment in health, 89% in automotive, 91% in finance, and 91% in FMCG to name a few. These studies show that Muja produces decisions businesses would confidently make today when comparing like for like across categories.

FAQs

How do I get started with Muja?

Sign up, define your audience, and summon your Muses. No lengthy setup, no technical expertise required.

Do I need to be a market research expert to use Muja?

Not at all. Muja guides you step by step, whether you’re a founder, a brand manager, or a professional researcher.

What kind of support is available?

We provide clear guides, in‑platform support, and responsive human support. Support is available via email and direct assistance for enterprise clients.

Can I try Muja before committing?

Yes. We offer demo sessions so you can experience the value of AI market research before scaling.

Ready to replace guesswork with growth